"Take off in Madrid" with the new official sneakers of the Movistar Madrid Half Marathon
The official sneakers of the Movistar Madrid Half Marathon return for its 2024 edition with a complete redesign. The white upper, a color so common in casual fashion, brings a sophisticated touch to sports footwear. On the outer part, a MADRID design was added with typography inspired by urban art and the city's multicultural character, using the iconic blue of the marathon. The inner part is filled with small reflections of the emblematic places of the city.
Furthermore, the new special edition continues the evolution to the R.2000 model. At Joma, we want every runner to find their ideal sports shoes in order to have a unique experience through the streets of the Spanish capital.
WHAT MAKES THE R.2000 SO VERSATILE?
The R.2000 is the result of Joma's footwear design team’s hard work. They have succeeded in developing the most versatile shoes in the brand's history. The R.2000 is designed for a variety of uses: their superior comfort makes them ideal for long training runs; and thanks to their lightness and the sole’s reactivity they’re great for post-competition recovery; they’re even suitable for preparing for competitions.
IT WILL HELP YOU TO RECOVER
The R.2000 shoes are constructed with a 10 mm drop and equipped with the FLY REACTIVE midsole system. This technology is composed of a super lightweight material that recovers its shape quickly, optimising reactivity and providing excellent energy return. The front of the shoe has higher density phylon for shock absorption and both parts of the midsole make up the FULL DUAL PULSOR system.
DURABILITY technology applies a high-density rubber to the sole that delays wear from tarmac. The result is excellent resistance and durability.
BREATHABLE AND LIGHTWEIGHT UPPER
The upper is made of very light, flexible and highly breathable technical mesh. VTS perforations allow airflow in and out so that the foot temperature remains constant even at a very fast pace.
In addition, the R.2000 features several adjustment systems, including the seamless synthetic material insert with JOMA SPORTECH technology, and the fastening straps located between the main material and the lining.
