Joma exhibits its brand evolution at ISPO

Stand de Joma en ISPO Múnich 2022.

Joma exhibits its brand evolution at ISPO

A giant plaque of the great carbon R.3000 running shoe presides over the space.

After the years of pandemic, the Spanish brand returns to ISPO to continue its role as the national company with the highest number of participations in the most widely-recognised sports fair in Europe. Hall B, Stand 336.

For Joma, ISPO Munich is the most emblematic professional fair.  Since the 1970s, when the founder of the brand began to exhibit their small sample collection, Joma has attended each year showing how it has been changing. In the edition that is currently being celebrated, Joma has a display of over 260 m2, which is the largest stand it has ever had at ISPO.   

The stand launches a clear message: the evolution of the Joma brand both in the expansion of its core sports and its commitment to technology as an image for the brand.

Joma exhibits the Spring Summer 2023 fabric collection for strategic sports: running, tennis, padel, team wear, sports kits, gym, and includes new lines for trail and trekking. Also for the first time at ISPO, Joma displays its support for padel rackets by giving a great deal of prominence to this line of business.

Padel rackets on display at the Joma stand at ISPO Munich 2022.
New collection of Joma padel rackets.

In footwear, Joma emphasises its top lines with greater investment in technology within its display. The expansion of the padel range is notable, as is the large range of football models for indoor football, for which it continues to be the highest-selling brand in this sport, the perseverance in the football shoe and the support for the strategic decision for trail and trekking.

The display of the evolution of its sample collection is accompanied by a reinforcement of the technological brand image through visuals which emphasise the main characteristics of their products based on their use, such as the Micromesh System, Flatlock, Rebound and Flexshield.