BAHRAIN MERIDA Pro Cycling Team and Joma are pleased to announce the signing of a technical sponsorship agreement that will bind the leading Spanish brand in sport clothes and the new and first pro cycling team of Bahrain together for the next three years.
For Joma the sponsorship of professional athletes and teams is one of the pillars of the marketing strategy for opening new markets. “Thanks to the partnership with BAHRAIN MERIDA Pro Cycling Team, Joma will keep on its path of successful establishment in the world of sport. As technical sponsor and supplier of the sportswear clothing, representative outfit and indoor training, we are proud to bind our brand to the prestigious one of the new BAHRAIN MERIDA Pro Cycling Team”, says Mauro Conti Marketing and Sponsorship Manager for Italy.”
Choosing Joma as a technical supplier of sportswear clothing, representative outfit and indoor training for cyclists and staff, General Manager of team BAHRAIN MERIDA Brent Copeland said: ”It is with great pleasure that we welcome such a well known sportswear brand to our team, cycling is a fairly new frontier for Joma and we are sure that we will all have many years of satisfaction together, sportswear in cycling is becoming more and more important every year in the cycling teams, having such an important brand as Joma on our athletes shoulders is yet another asset to our team, thank you to Mr. Conti and his team who have been a pleasure to work with already in the first few months of working together so we looking forward to an exciting future together.”