Before and during the Hexagon Cup, Joma carried out fun activations. In addition to having a large stand and the participation of its most representative sponsorships, such as Alba Galán, Gustavo Pratto, and Juani Mieres.
The Hexagon Cup, the innovative padel event held in Spain, begins by hosting its first edition. And as part of Joma’s commitment in elevating its image in this sport, the brand could not miss out on such an event. Its presence there serves as a showcase for both fans and professionals, putting itself on par with its competitors through innovative actions.
Throughout the tournament, Joma will be enhancing its notability by setting up a large stand at the Hexagon Cup, where the latest padel products are already being displayed. The brand’s most recent clothing collections, as well as the 2024 paddle rackets, are filling the commercial space. This way, all visitors can firsthand experience the quality and technology that has brought Joma to the forefront of the sports scene.
On the other hand, several activations have been developed before, in the Plaza de Colón, and in the Madrid Arena for this championship. Important Joma sponsored padel players such as Alba Galán, Gustavo Pratto, and Juani Mieres have been passing through, and will continue to do so, accompanying the participants in recreational activities held there. Inspired by the concept of the Hexagon Cup, Joma is in search of the “perfect player” while testing the new rackets and giving advice on how to improve technique to fans. In the end, Feliciano López will present the awards.
This way, Joma will conclude its so-called “Kings League” of padel. A competition that is already a reality and that could not be left out in its goals to strengthen and consolidate itself in this sport.