Joma presents the new winter footwear collection at MICAM 2023

Stand de calzado de Joma expuesto en la feria MICAM 2023

Joma presents the new winter footwear collection at MICAM 2023

The sports brand is present once again at the world’s most important international footwear event.

This February, the Milan International Footwear Trade Fair (MICAM) has returned to Fiera Milano Exhibition Centre. From 19th until 22nd of this month, the best footwear brands have an essential date in their diaries. Among them is Joma who, once again, is there to present the trends from the autumn – winter 2023/2024 collection.

All of Joma’s footwear lines presented at MICAM 2023

Six months after the second edition in 2022, Joma has returned to the acclaimed landmark event with more enthusiasm than ever. The goal has always been to meet with European customers and make new contacts. They are all seeing the new Fall Winter 2023 collection, formed by technical and casual lines. Joma’s hard work in terms of diversification has resulted in it producing footwear for a wide range of sports: from its original sport, football, to traditional disciplines, including indoor football, tennis or running. Growing sports lines are of equal importance, such as padel or trail running, where Joma has an increasingly strong presence. All customers are seeing the technological quality of Joma’s products first-hand, fruit of the large investment made in R+D+i in recent years.

 

For its part, casual footwear also has its place at this trade fair. The sports brand’s team of designers always takes into account the market trends to manufacture new models, combined with the two characteristics that any everyday trainer should have: comfort and durability. The legendary Heritage or Classic lines are packed full of these benefits and occupy Joma’s shelves, alongside other new lines. Now, all of this is within reach of those attending MICAM 2023.