The Spanish brand attended the event Joma World Premiere, held last February at the renown Address Sky View hotel, and where Joma presented its novelties of the Fall-Winter 2024 collection to attendees from more than 15 countries.
The Spanish sports brand showcased its new products from its catalog at an event held at the iconic Address Sky View hotel in the heart of Dubai. On the 20th, 21st, and 22nd of February, 65 companies from 15 different countries attended this important event, including the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, India, Pakistan, Bangladesh, Azerbaijan, Iraq, Lebanon, Egypt, South Africa, and the Maldives.
There, Joma had the opportunity to present its footwear, clothing, and accessory collections for the Fall-Winter 2024 season in sports such as football, futsal, tennis, padel, pickleball, running, trail running, and casual wear. This was a fantastic opportunity to enhance its brand image in the Middle East region, using the event as a showcase presenting and informing customers about the latest developments in design and technologies. In addition, training sessions on the products were provided for the staff of various retail chains that collaborate with Joma so they could fully understand the products.
As a result, the Joma space was a resounding success in terms of attendance figures. Visitors who were interested in learning about the collection provided incredibly positive feedback. Therefore, thanks to this success, Dubai has become a must-stop for Joma in this region, and in June, returning without a doubt with its Spring-Summer 2025 collection.