Joma is today ranked as the sixth most active sports brands with the title of ’technical sponsor’ of international teams and professional football clubs throughout Europe. UEFA’s annual study on sponsorship in European football, published recently, confirms Joma’s growing influence in professional football throughout Europe as well as being the only Spanish brand to appear on the official list.
Joma is technical sponsor of two national football federations; Romania and Bulgaria as well as 12 teams from the most influential leagues in Europe. This includes Swansea City AFC of the English Premier League, Villarreal CF and RCD Espanyol of the Spanish Santander League, US Città di Palermo, UC Sampdoria and Empoli FC in the Italian Series A as well as Toulouse FC who play in the French Ligue 1.
UEFA’s report also shows that Joma are not far behind fourth place in the list; offering encouragement that additional growth and investment in this area of sponsorship could further improve the Spanish brands position. Sports sponsorship is one of Joma’s key strategies in developing the brands reputation for the highest levels of quality and design across the world and another recent report carried out by Jambo Sport Business places Joma as the third most active in the appointment of ‘technical sponsor’ to national football federations and professional football clubs in the world.
Joma continues to invest in the world’s best teams and athletes which will remain a key strength of future commercial activities. Joma understands the most powerful images of the brand are the athletes themselves.