During the business event, Fructuoso spoke with journalist Ángeles Blanco about the challenges of the future and brand values.
Toledo became one of the locations where the prestigious magazine celebrated its X Anniversary of Forbes Spain. On Thursday, November 23rd, Joma founder Fructuoso López talked with journalist and presenter Ángeles Blanco about the history and values of the sports brand, as well as his vision for the future. He joined a powerful group of speakers at the Cigarral del Ángel, where he shared his perspective on the challenges and opportunities that lie ahead for Toledo and Castilla – La Mancha.
For Fructuoso López, it was an honor for an internationally renowned business magazine to give him a voice. “I always believed in advertising and what I wanted to achieve,” he confessed to Ángeles Blanco. “An entrepreneur has many uncertainties; each step of progress is something unknown. When you go abroad, you do not know what will happen, but it is something that entrepreneurs have in their DNA. […] I started going abroad very early, when I was nobody, going to Germany. There, we set up our first warehouse, which did not succeed, but that did not mean failure to me, it is something that must happen in order to learn,” he added, speaking about his experience in making the brand global.
And, in the same way that he remembered the past, he commented on his vision of the future. “I prefer not to look long-term, if you work every day, you will climb small steps and you will get there. If you think 10 years ahead, it is difficult to forecast something because changes happen very fast. Entrepreneurs have to know that” he concluded.
The great expansion of Joma
Since Fructuoso López founded Joma in 1965, progress has been rather quick. Now, it is the most important sports brand in Spain being the top Spanish brand in global sales volume, and top ten worldwide. Currently present in more than 120 countries with eight subsidiaries in the United States, Italy, China, UK, Germany, Mexico, Panama, and Brazil. This success is the result of a commitment to quality, revitalization, and continuous investment in research and development. In fact, this consistency has made it possible for Joma to have a wide range of sponsorships for athletes, teams, federations, and events.
Photo: Forbes.