Miguel Heras joins Joma’s commitment to reinforce its image in trail running after an impeccable career that began in 2005.
As part of Joma’s commitment to trail running, the brand has announced the new signing #JomaTrailTeam, the legend Miguel Heras. Known for being one of the best runners in the world today, the veteran has accumulated victories in Transgrancanaria, Transvulcania, Templiers, or the legendary Ultra Pirineu, where with 4 victories, becoming the most decorated in the race. He has an unparalleled career that spans 18 years, specifically since 2005, and from now on, he will continue to grow hand in hand with Joma.
The agreement was forged after Miguel Heras visited the company’s headquarters in Portillo de Toledo. There, the athlete was able to experience the project firsthand and quickly identify himself with the company’s values and above all, its family values. In fact, if there is something that Miguel Heras has always stood out for, in addition to his performances, it is for his humility and closeness, two qualities that he has always carried with him and that he shares with the history of Joma.
Now, he begins a new professional adventure at Joma, fully involved in the commitment to strengthen its image and presence in this sport. The strategic direction that the brand is acquiring in trail running is making possible the exponential growth developed in recent months.
Miguel Heras will be involved in the development of trail running products
The constant investment in R&D by the company is one of the reasons why its apparel is full of quality and technology. And one of the best ways to achieve perfection is to have the help of professional athletes who are part of the #JomaTeam. Now, because of the collaboration with Miguel Heras, the Spanish athlete will be involved from the very beginning in product development, along with other Joma athletes. For example, testing high-end shoe prototypes and subjecting them to maximum performance, or participating in the production of accessories and clothing, such as vests.
Similarly, Miguel Heras will compete with Joma footwear. Specifically, wearing the TR-9000, the brand’s first competition-specific shoes, and the legendary Sima, intended for professional use. It is worth mentioning that the Spanish runner will make his debut with the new TR-7000 model intended for competition, after its launch this year.