Joma and Norwich City FC launch the new third kit inspired by the away shirt from the 1993/1994 season.
The third kit shirt of Norwich City FC is a tribute to the away shirt from the 1993/1994 season. Joma has taken the original design from the sleeves and has applied it to the new shirt, remodelling it in shades of purple and lilac. It is accompanied by the traditional yellow in the club’s crest and logos, as well as in the collar rib and sleeves.
The brand has been supporting Norwich City FC since 2021 as their official technical sponsor, providing them with the best material for all their competitions and helping to improve performance. The production is the result of a great collaboration process between the brand and the club, reflected on recycled fabric.
An eco-friendly t-shirt for a sustainable planet
For the new kit, Joma has reaffirmed its commitment to caring for the environment by using 100% recycled polyester elastics. Most Joma kits already use this fabric. It is made from recycled sources, especially PET bottles, which become the raw material. This reduces CO2 emissions by 75% of CO2 and avoids the use of oil.
As for the benefits when exercising, recycled polyester provides elasticity, resistance and good breathability.
The best technologies on the market
First of all, MICRO-MESH SYSTEM technology is located in the areas most prone to sweating (the armpits) to help moisture evaporate quickly. In this way the player’s body will remain dry and comfortable, preventing post-exercise cooling.
Furthermore, each piece of fabric has been joined using the FLATLOCK seam system, which prevents chafing on the skin and enhances comfort during play.