The collection brings the symbols, landscapes and emotions behind six races to the new R-2000, from Porto, Florence, Venice, Toledo and Marrakech to the Behobia-San Sebastián, in a model developed to be lighter and more responsive.
The new Joma R-2000 has been given a bespoke design for each of six races. The editions created for the EDP Maratona do Porto, Behobia-San Sebastián, Firenze Marathon, Wizz Air Venicemarathon, La Nocturna de Toledo and Marrakech Marathon share the same technical foundation, while each develops its own visual language connected to its city and the way runners experience the event.
Every design begins with a research process to identify the element that best expresses this connection. Portuguese tiles, the energy of the crowd, a historic emblem, canals, a traditional craft or the local landscape are translated into colours, patterns and details across the running shoe. This work has produced six distinctive editions designed to feel like their own to every runner. Over the coming weeks, runners will take to the streets in these shoes, carrying with them a part of what makes each destination instantly recognisable.
Six identities on one R-2000
Behobia-San Sebastián
Everything that happens around the runner is reflected in the range of runner profiles, paces and emotions that come together over the 20-kilometre course.
Nocturna de Toledo
Toledo damascening inspires the special edition, with the historic Toledo skyline featured on the midsole.
Firenze Marathon
The Florentine lily, a symbol linked to the city for centuries, gives the R-2000 its identity.
Wizz Air Venicemarathon
The canals of Venice define this edition. The gold midsole features details inspired by the city’s gondolas.
EDP Maratona do Porto
The R-2000 draws inspiration from one of the city’s most recognisable features, its azulejo tiles, incorporating floral motifs, ornamental lines and architectural details.
Marrakech Maraton
The black upper features motifs inspired by the palm trees that form part of the city’s landscape. The event’s brand colours complete the design.
A lighter, more responsive R-2000
This edition is based on the evolution of the R-2000, developed with less weight to help runners move faster. The model retains its 10 mm drop while introducing a midsole made from two injected Light Reactive components, an ultralight and responsive Pebax that returns energy with every stride and absorbs impact.
The upper features a renewed technical mesh construction and VTS technology to support airflow. The heat-sealed Joma Sportech construction reduces friction points, while the improved road-running geometry resists abrasion and retains its shape kilometre after kilometre.
Bringing the collection together gives the new R-2000 six distinct visual languages without changing its core performance proposition. Each edition carries into the race a part of the city, landscape or community that makes it recognisable.