Joma and Hellas Verona FC are launching the new 2023/2024 kit.
After announcing the sponsorship agreement between Joma and the Italian team, Hellas Verona FC, just a few days ago, both parties are now unveiling the new kit. Players will wear it to face the next season 2023/2024. Joma has committed to supporting them as their technical sponsor, providing the best material for all of their competitions and helping them to improve their performance.
The kit is the result of a major collaboration process between the brand and the club. As a result, the uniforms bring together their essence, combining it with revamped aspects and an elegant style captured on recycled fabric.
Hellas Verona 2023/2024 home kit
As has always been a tradition, the Gialloblù will continue to wear their representative colours once again in the first kit: blue and yellow. Navy blue once again fills the material with an elegant striped sublimation print. The names of the Marcantonio Bentegodi stadium, home to Hellas Verona, which was called Sadio dei Quarantamila during its construction, and Stadio del Miliardo have been added to the shirt The design is accompanied by details in yellow. Both represent the city of Verona itself, in addition to its crest.
In terms of design, the regular pattern with the round ribbed neck and ribbed cuffs stands out. The goal is to achieve a more comfortable fit and aid freedom of movement. Finally, the club’s crest is embroidered on the front.
An eco-friendly t-shirt for a sustainable planet
For the new kit, Joma has reaffirmed its commitment to caring for the environment by using 100% recycled polyester elastics. Most Joma kits already use this fabric. It is made from recycled sources, especially PET bottles, which become the raw material. This reduces CO2 emissions by 75% of CO2 and avoids the use of oil.
As for the benefits when exercising, recycled polyester provides elasticity, resistance and good breathability.
The best technologies on the market
First of all, MICRO-MESH SYSTEM technology is located in the areas most prone to sweating (the armpits and sides) to help moisture evaporate quickly. In this way the player’s body will remain dry and comfortable, preventing post-exercise cooling.
Furthermore, each piece of fabric has been joined using the FLATLOCK seam system, which prevents chafing on the skin and enhances comfort during play.