The pre-qualifying for the Internazionali BNL d’Italia begins today, the Rome Tennis Masters with Joma as official technical sponsor for the first time. The Spanish brand and the Italian Tennis and Padel Federation (FIT), owner of the tournament, reached an agreement by which Joma joins the biggest tennis event of the country, and one of the most important in Europe. The Master 1000 will give the brand the highest visibility in world tennis so far in its history.
Joma will dress the line judges, ball boys and staff of the prestigious event with technical material. It will also manage a large commercial space where tennis and padel fans will be able to discover and purchase the new technical collections in both footwear and apparel. Special attention will be given to the FIT collections, the official Slam shoe of the Italian Tennis Federation and exclusive lines as souvenirs of the event.
The Italian edition of the BNL Internationals marks the return of the general public to the stands of the Foro Italico. After two years of very severe capacity limitations, during which the tournament has always maintained its presence on the calendar, access is once again fully open.
Joma’s presence in Rome will be reinforced by the many JomaTeam players who will be playing on the courts of the Foro Italico, such as Pablo Carreño, Marco Cecchinato, Albert Ramos, Pedro Martínez-Portero, Marcel Granollers, Sara Sorribes and Marie Bouzkova.
All in all, Joma continues to advance in world sports thanks to the recognition of its products creating itself as a leading brand in its sector.