Joma continues to climb positions in the sports world. These days, its prestige in the world of tennis has been consolidated with the sponsorship of the Internazionali BNL D’Italia, the ATP 1000 Rome Tennis Masters, one of the main European tournaments. In this context, the brand has built a large showcase where displaying all its collections to visitors of the event, known as one of the most elite and exclusive in Europe.
Joma will introduce visitors to its tennis and padel universe in a 300 m2 commercial space on the main road of the tournament, through different product lines such as the exclusive ones for the Italian Tennis Federation, the Spring Summer 22 collection showcased on the courts with players like Pablo Carreño or Sara Sorribes; the official product of the event and the tennis and padel footwear collections.
The Spanish brand is also a sponsor of the Italian Tennis and Padel Federation (FIT) and has developed a complete collection that can be purchased in this commercial space. For its launch, it turned the legendary Italian tennis player Filippo Volandri into one of the classic statues that preside over the Stadio di Marmei, in the Foro Italico, where the competition takes place. In this environment, visitors will be able to discover the official equipment of the Italian tennis team.
In addition, the brand will showcase its most technical product in a large display of footwear: the Slam and Point models, with exclusive designs for the FIT and the Internazionali BNL D’Italia. The tennis and padel shoes are developed with the latest technologies in the sector to improve athlete’s performance. Through REACTIVE BALL both shoes provide maximum reactivity to boost the output and reducing muscle fatigue; STABILIS SYSTEM supports the strength of the foot in lateral drags and falls, in order to control the stability of the step; DURABILITY rubber soles lengthen the life of the shoes thanks to its abrasion resistance; or JOMA SPORTECH fitting foot like a glove.
In short, Joma shows its tennis and padel universe at the mythical Foro Italico.