The Spanish sports brand is once again present at the world’s most important international footwear fair, held from February 18 to 21, 2024 in Milan.
The Milan International Footwear Fair (MICAM) kicks off its first edition of 2024. From February 18 to 21, the Fiera Milano Rho is hosting the best global footwear brands. Among them Joma, who has taken advantage of this great showcase to promote the trends of the Heritage line, included in the Fall-Winter 24 collection.
The event brings together more than 10,000 brands and breaking attendance records every year, with around 42,000 visitors. Some of them from around 130 foreign countries, a fact that serves as an opportunity to promote the novelties of the 2024 catalog.
Great prominence of Joma’s casual and leisure line at MICAM 2024
As is customary, at the Joma stand, a preview of the latest style and technology trends for the Fall-Winter 24 season is being presented. This year, special prominence is given to the casual Heritage line, focused on comfort, sustainability, and, above all, on the fashion of leisure sports footwear.
The Heritage line, which has been with Joma since 1980, has evolved with the brand to reach this season with completely current designs, crafted with technology and focused on caring for the planet. In fact, the newly incorporated but already legendary Flexys model, as well as the veteran C.367 or the striking C.1400, are made from recycled materials.
These and other examples can be found at Joma’s space exhibitors, through which hundreds of customers and visitors interested in the high quality of the product are passing through.