After making history by announcing that it would provide uniforms for 15% of the Olympic athletes, the Spanish firm now supports its communication with a powerful advertising campaign.
“Joma will mark a milestone and dress 15% of the athletes at the 2024 Olympic event,” was the data that made headlines in the media just a few weeks ago. Now, in the week when the most important sports event of the last four years begins, the Spanish brand launches a powerful campaign showcasing its significant role in Paris.
As a result of this advertising campaign, Joma prepared all its assets achieving its maximum reach possible in its Olympic year. The goal is to showcase its strength at the Games, where more than 10 Olympic Committees from different parts of the world, national federations, and individual athletes. True protagonists, wearing the product with which they will fight to achieve Olympic gold.
Diversity and technology as the campaign’s communication axis
On the other hand, one of the communicative goals is to promote diversity as a multinational brand. In Paris, Joma will have sponsorships from various parts of the world, and for each of them, preparing a personalized collection based on cultural traits reflected on completely innovative and amazing designs.
In addition, Joma focuses on technology once again. Over the past four years using all its experience to bring its collections towards technical excellence. This, combined with a significant increase in investment in R&D and the inspiration provided by professional athletes, has allowed the creation of collections at the level of elite sports. Cutting-edge technology is synonymous with high performance.
Over the next few weeks, Joma will lead the great global sports showcase. To do this, they will try to reach Olympic Games fans in every corner of the world through their advertising campaign. The company has already started distributing it across all its platforms, such as its website or its social networks.