The sports brand is taking part in the 89th edition of SAPICA, the most important footwear event in Mexico and the fourth largest trade fair in the world.
From August 22nd to 24th, Joma is among the 2,000 brands and suppliers present at SAPICA. This is the most important footwear, leather, and fashion event in Mexico and Latin America in general, and the fourth largest trade fair in the world. At the event, the Spanish company is once again demonstrating its large presence in the country, presenting the new Spring-Summer 2024 footwear collection.
The managers of the Mexican subsidiary are experiencing firsthand the excellent results of the stand at SAPICA. On the other hand, attendees who are approaching this space are witnessing the technological quality of Joma’s product for themselves, thanks to the significant investment in R&D carried out in recent years.
SAPICA is an international footwear, fashion, and leather goods trade fair. As mentioned earlier, it is the queen of exhibitions in the sector in Latin America, the second largest in America, and the fourth largest worldwide. It takes place twice a year in León. There, leather production is considered the most important industry. In this 89th edition, the exhibition is once again the great host of the latest trends and offerings from participating companies.
Joma’s strong positioning in Mexico
Joma’s subsidiary in Mexico is one of the Spanish company’s main subsidiaries. In fact, visibility in the Latin American country has continued to grow, incorporating new sponsors into the #JomaTeam in recent months. A clear example of the unstoppable expansion that Joma is carrying out beyond Spanish borders.