The sports brand once again participates in the world’s most important international footwear event, held from September 17th to 20th, 2023 in Milan.
The Milan International Footwear Fair (MICAM) is back for its second edition in 2023. From September 17th to 20th, Fiera Milano Rho is hosting the best footwear brands in the world. Among them Joma, who did not want to miss the opportunity to showcase the lates spring-summer 2024 collection trends.
The event has always broken attendance records, with about 45,000 visits per edition. Some of them come from about 130 foreign countries, which serves as a privileged showcase for the promotion of new collections.
Great prominence of Joma’s casual and leisure lines at MICAM 2023
As usual, the new Spring-Summer 24 collection models are being presented at Joma’s booth to all the customers and visitors who wish to stop by. This year, special emphasis has been placed on the casual lines, focused on comfort, durability, and above all, the latest trends in sports fashion. Heritage, Classic, Campus, and children’s sneakers are some of the examples found in Joma’s exhibition space.
Likewise, technical ranges from all disciplines where Joma is present are also being showcased. Futsal, running, trail-running, tennis, and paddle tennis are some of the chosen sports to show its novelties at the MICAM 2023. This way, all attendees will have the opportunity to see the technological quality of Joma’s product firsthand, resulting from the significant investment in R&D carried out in recent years.