Over 30 specialized and general media were invited to learn about Joma’s facilities and brand. Sponsored athletes and product experts explained Joma’s new footwear and apparel collection.
Last Wednesday, January 10, Joma introduced its brand and facilities to the press at a large event organized at its Portillo de Toledo headquarters. During the day, athletes, and ambassadors, along with members of clothing and footwear design departments, explained technical characteristics of the product to the attending media.
In total, over 30 media organizations, including specialized and general press, attended Joma’s Press Day. During the visit, they toured all the facilities to get a firsthand understanding of them, as well as the origin and values of this company with over 50 years of history. Specifically, showing special interest in the design area, where they learned about the entire process of creation and research of technology and trends.
Preview of the 2024 catalog updates
On the other hand, pursuing Joma’s goal of elevating its brand image, during the stop at the showroom, several sponsored athletes and design team members introduced the newest of its apparel and footwear catalog. Specifically, former world number 1 padel player Juani Mieres, José Antonio García Diestro, former Olympic athlete Ruth Beitia, Juan Carlos Higuero, and the recently added trail running team members Miguel Heras and Gemma Arenas, all accompanied the press. Padel, running, and trail running, three sports where Joma is increasingly gaining strength through its sponsorships and products, were the best ambassadors and perfectly transmitting the qualities of their new collections. It is important to emphasize that they collaborate closely to develop and test them to achieve maximum performance.
In conclusion, this was the first time that the company organized such an event. The rapid growth it has experienced in recent years, continuous improvement of facilities, and significant investment in research and product development made this push in communication necessary, which was received with great interest.