This new partnership supports the brand’s international expansion in padel, where it already has a presence at other Premier Padel venues including Valladolid, Dubai and Germany.
Joma and London Premier Padel P1 have announced an agreement by which the Spanish brand becomes the event’s official footwear partner. This collaboration adds a new venue to Joma’s journey within Premier Padel, where the company is already present as official footwear partner in Valladolid, Dubai and Germany.
For Joma, this represents a key opportunity, allowing the brand to increase its international visibility at elite tournaments while continuing to innovate and connect with an audience passionate about padel. By partnering with one of the world’s most prestigious and fast-growing international circuits, the Spanish company strengthens its commitment to sporting excellence, performance and support for a growing community of fans.
High-performance footwear
Joma’s presence at London Premier Padel P1 also allows the brand to keep bringing its technical footwear offering closer to a global community of players, fans and industry professionals. Padel demands stability, grip, durability and responsiveness in fast movements, changes of direction and continuous actions close to the net. That is why the brand will provide specialised padel footwear, designed to match the real pace of the game and equipped with cutting-edge technology.
Ultimately, this alliance between Joma and Premier Padel marks the beginning of an exciting stage for both, with sport and innovation at the heart of the action.