Joma has set a historic milestone in the 2024 games by dressing 15% of the athletes. It is the pioneering Spanish brand to achieve this important figure for its international projection in the great global sporting showcase in Paris. This success is reflected in figures that make clear its powerful visibility and its strong commitment to elite sport. In more detail, Joma will provide equipment to more than 10 Olympic Committees from different parts of the world, more than 20 national federations and more than 15 individual sponsorships

Over the last four years, we have used all our experience to push our collections towards technical excellence. This, combined with a huge increase in investment in R&D and the inspiration provided by our professional athletes, has enabled us to create collections that are on a par with the sporting elite. Cutting-edge technology is synonymous with high performance. 

Footwear is the athlete's greatest ally in achieving his or her greatest achievements. At Joma, our experts in development and technology work every day to create and improve technologies that help them to improve their performance. Systems such as FLY REACTIVE, CARBON PLATE or VTS are applied to the millimetre depending on the sport, thinking about what they need in each discipline. In fact, our professional athletes collaborate in this process by testing the product.