Spanish brand Joma was one of the few sports brands with its own stand at the expo ahead of one of the World Marathon Majors, the London Marathon, showcasing its image to a global audience of runners and elite athletes.
As one of the six World Marathon Majors, the London Marathon brings together tens of thousands of runners from around the world each year, along with a global audience from more than 200 countries. Its pre-race expo, the TCS London Marathon Running Show, is one of the most important meeting points in international running, where brands, athletes, and fans come together in the same space.
There, for the first time, Joma had its own stand, becoming one of the few sports brands with a dedicated space at the event — a clear sign of the international positioning it is building in high-performance running.
High performance in footwear and apparel
The stand served as the perfect stage to showcase Joma’s premium range. Collections such as R-City in apparel and the R line in footwear took center stage. Customized shoes created for other major marathons on the circuit were also displayed, reinforcing Joma’s commitment to being present at the most important long-distance running events worldwide.
Visitors — including amateur runners, professional athletes, and international media — had the opportunity to discover and test the most advanced models, designed to deliver maximum performance in both competition and training.
The stand also featured Joma athlete Ikram Rharsalla, who added a professional sporting dimension by explaining the technical features of the products and sharing her experience as a professional athlete.
Overall, this debut marks a key step in Joma’s expansion strategy in the UK market and strengthens its positioning within one of the most active running communities in Europe.