New strategic partnership to boost running in the United Kingdom
The Taunton Half Marathon begins a new chapter after announcing its agreement with Joma Sport as Official Technical Sponsor. The renowned international sportswear brand is therefore strengthening its presence in UK running, supporting one of the most established half marathon events in the South West of England.
This strategic collaboration highlights Joma Sport’s strong commitment to endurance sport and grassroots running support. The Taunton Half Marathon welcomes around 2,100 participants each year, including club runners, first-time half marathoners, and charity athletes, making it a key fixture in the regional running calendar.
As Official Technical Sponsor, Joma will provide premium technical race-day apparel for both participants and event staff. The garments are designed to maximise comfort, breathability, and performance, ensuring optimal results across every mile of the course.
A fast and scenic course in the heart of Somerset
Known for its welcoming atmosphere and excellent organisation, the half marathon offers a fast and scenic course through Taunton and the natural surroundings of Somerset. This combination of competitive appeal and strong community spirit makes it an ideal race for both experienced athletes and recreational runners.
Event organisers have highlighted Joma Sport’s reputation for quality, innovation, and reliability, noting that the partnership will help enhance the overall race-day experience for all participants.
Stronger boost for British endurance running with Joma’s addition
This new agreement strengthens Joma Sport’s presence in the UK endurance running scene, reinforcing the brand’s ambition to support events that encourage participation, celebrate local communities, and promote sport as a unifying platform.
Joma in Athletics
Athletics holds a central place in the global identity of Joma Sport. The brand is the official sponsor of Scottish Athletics and Welsh Athletics, supporting the development of the sport from grassroots level through to high performance and elite competition.
Joma also works closely with leading British and Irish athletes such as Alex Haydock-Wilson, Joshua Faulds, Weynay Ghebresilasie, and Callum Morgan, providing them with high-performance apparel designed to meet the demands of elite competition.