Joma, a Spanish sports bench-mark brand in running and the official technical sponsor of the Firenze Marathon, presents the personalized shirt for the race. Participants will be running through the streets of the city of Florence with them on November 26th, 2023.
The Firenze Marathon celebrates its 39th athletic event in the Italian city, with a route of 42.195 km making it the most important in Italy and one of the top 20 in the world. For the occasion, runners will wear Joma shirt for the second time, combining tradition, culture, and sport as they pass through the most emblematic places of the UNESCO World Heritage city.
Design features
Specifically, the shirt for the 39th edition of the Firenze Marathon 2023 have purple and gray as its main colors, matching the official sneakers. On the front, they include a personalized sublimation with a composition combing mythology and culture, summarizing the most relevant points of the route. Each monument is represented with its silhouette and the kilometer of the race in which it is located. On the back, another detail of the Florentine fleur-de-lis has been incorporated, accompanied by the motto “We run in art.”
As for the pattern, a special running design has been used, accompanied by an elastic round neck and raglan sleeves facilitating freedom of movement. The main objective is to allow runners to perform their movements with greater freedom, elasticity, and comfort.
Technical characteristics
The shirt for the Firenze Marathon was made following the highest quality and technological standards, essential aspects that a technical running product must have.
Made of polyester mesh in order to provide the highest level of breathability. The entire garment is equipped with MICRO-MESH SYSTEM technology, which helps regulate sweat accumulation and body temperature, as well as limit the appearance of unpleasant odors. Another benefit of the fabric is its lightweight, improving the comfort of each runner.
It also features FLATLOCK flat seams in the most sensitive areas. This prevents any type of rubbing and irritation that may appear on the skin.