Czech Athletics will wear Joma for leisure, training, and competition.
The sports brand presents the new equipment of the Czech Athletic Federation for the year 2024. All Czech Athletics will wear Joma in all its categories and in all competitions held under the discipline of the Federation. Specifically, it will provide competition, training, and leisure lines.
Athletes from the federation will be seen wearing the new uniforms at the European Athletics Championships, the top continental competition, as well as at the 2024 Paris Olympic Games. The quality and technology richness of Joma’s athletics product will help athletes achieve the milestones they set during these months. In fact, the collection has been expanded with new male and female models/garments, thus completing the product line.
At the Paris Olympics, Joma will equip 15% of participating athletes. In addition, it will dress more than 9 committees and more than 20 national federations, a record presence that positions the brand at the top of the sports market.
New javelin-inspired skin for Czech athletics
To prepare the equipment of the Czech Athletic Federation, Joma’s design team has gathered the national colors with the aim of highlighting its main identity mark. The design is characterized by a texture with the symbol of javelin which is very significant and means a lot in the Czech Athletics history.
Technical characteristics
The technical characteristics that have placed Joma within the highest echelons of sports fabrics have been maintained for the Czech Athletics kit. For example, in order to regulate body temperature, the MICRO-MESH SYSTEM technology has been used in the areas of highest perspiration. This system helps to remove sweat, keeping the athletes body cool even during maximum performance. It even limits the occurrence of body odour.
The FLATLOCK flat seam system has been used in areas that may experience rubbing with the aim of preventing skin irritation and increasing the athlete’s comfort. Equally, the LASER CUT finish has been used in the competition garments, which have been designed to provide the same performance while reducing weight by removing seams.