This is the seventh year in a row that JOMA is the leader soccer kit brand in the Spanish market and it achieves be named as Best Team Wear Brand in 2015.
The Spanish company has been the best scored brand in four of five categories in a survey made by CMD Sport to 117 Spanish retailers and team specialist.
These are the fourth variables where JOMA has been leader:
|
Order Delivery |
Average score |
|
JOMA |
7,30 |
|
Adidas |
6,81 |
|
Luanvi |
6,71 |
|
Mercury |
6,53 |
|
Nike |
6,39 |
|
Aesthetic Design |
Average score |
|
JOMA |
7,17 |
|
Adidas |
6,82 |
|
Mercury |
6,65 |
|
Luanvi |
6,59 |
|
Nike |
5,58 |
|
Sales Volume |
Average score |
|
JOMA |
6,96 |
|
Adidas |
6,65 |
|
Nike |
6,64 |
|
Luanvi |
6,61 |
|
Mercury |
6,41 |
|
Mark-up |
Average score |
|
JOMA |
6,96 |
|
Luanvi |
6,65 |
|
Mercury |
6,64 |
|
Adidas |
6,61 |
|
Nike |
6,41 |
The only variable where JOMA is not leader is in the support to the Sell Out, in this case the Spanish company is second.