For the occasion of the Movistar Madrid Medio Maratón 2024, Joma launches its new special edition of the official sneakers, continuing on with the evolution to the R.2000 model.
The official sneakers of the Movistar Madrid Medio Maratón return for its 2024 edition with a complete redesign reflected in the high-end R.2000 model. This evolution aims to reach all types of runners, as the brand has been doing in the rest of European marathons. This way, offering top comfort and also helping in recovery. These are Joma’s most complete, versatile, and comfortable sports shoes, awarded the Runnea prize for the 2023 shoe revelation. Versatility, breathability, cushioning, and reactivity are some of its strong points, combined with the elegant white upper, adding a more casual touch to the sports shoes.
In short, the runners will “take off in Madrid” with them on April 7th from Paseo de la Castellana, and will continue on a beautiful route of 21.097 km approved by the RFEA. Emblematic areas of Madrid such as Bernabéu, Puerta de Alcalá, Atocha, Paseo del Prado, Neptuno and Cibeles are part of the legendary test of the Spanish capital, Joma being its official technical sponsor.
A bet on elegance capturing the essence of the race
The design of the R.2000 Movistar Madrid Medio Maratón incorporates a new white upper. This color, so common in casual fashion, adds a sophisticated touch to sports footwear. On the mesh, a MADRID print has been added with typography inspired by urban art and the city’s multicultural character. For all the details, including the sole, the characteristic blue of the marathon has been brought back in different shades.
Likewise, on the inside, there are small drawings representing the most emblematic places of the city as a reflection of the route.
Technical characteristics of the R.2000 Movistar Madrid Medio Maratón
Regarding the technical characteristics, the R.2000 sneakers are prepared to withstand the pace required for long and medium-distance competition. The upper is made of breathable and lightweight mesh, with VTS perforations improving sweat ventilation. The JOMA SPORTECH thermosealed adjustment system ensures foot support.
On the other hand, the reactive midsole with a 10 mm drop is made with FLY REACTIVE in the rear part, a lightweight and flexible material offering excellent propulsion. Features density phylon in the front part to absorb impacts. Finally, the sole is made of DURABILITY rubber with top resistance to abrasion on asphalt, extending its durability.