For the last several seasons, Joma´s marketing strategy has focused on presenting the new collections to customers in hotels in each area. In view of this success, and the brand image, confidence and sales acheived, the Company has decided to export this formula to the Italian market. The Italian Branch of Joma is carrying out its first presentation these days in Avana Terme and Pavia with the objective to increase sales in a market having one of the most important increases in sales for the Brand. Joma Italy is Brand image leader in indoor soccer, over the other multinational brands, and it is highly recognized for its sponsorship of teams such as Chievo Verona, for the last several years and now with Novara and Padova. For this season, Joma is placing emphasis on introducing, for the first time, a Tennis line at these Conventions.
Joma launches its Collection presentation formula in Italia.
