Joma fills the streets at the Movistar Madrid Half Marathon

The Movistar Madrid Half Marathon broke attendance records with 23,000 runners in its XXIII edition, once again sponsored by Joma as the official technical sponsor.

Last Sunday, April 7, the streets of Madrid were filled again in a record-breaking Movistar Madrid Half Marathon. During its XXIII edition, the event brought together 23,000 runners (21,000 of them athletes, a historic record) between the half marathon and the ProFuturo Race. It is one of the most emblematic races in Spain and Europe, with Joma as its official technical sponsor. In fact, still keeping the “Road Race Label” seal from the international federation World Athletics.

In terms of sports, a large group of up to 30 elite athletes competed for victory on the renewed and monumental route, featuring a spectacular final kilometer along Gran Vía to Paseo de Recoletos streets. Among them, Joma ambassador Abel Antón, who completed the 21,097-meter route through the center of the Spanish capital.

On the other hand, the 5km ProFuturo Race also took place at the same time as the Movistar Madrid Half Marathon. This solidarity event started in 2016 with a clear objective: to run for education. This year, raising €19,100, which will be donated to the digital education program of Fundación Telefónica and Fundación “la Caixa” to close the educational gap in isolated and at-risk exclusion environments in Latin America, the Caribbean, Africa, and Asia. At Joma, we are really proud of contributing our part to this worthy cause.

Joma’s large commercial stand was also present at the Race Expo

The brand was widely present in the days leading up to the race at the Race Expo, setting up a large commercial stand. All kinds of runners interested in technical running products, top in quality and technology, passed through there.