Litexpo, one of the most important trade fairs in the Baltics, was held from 14 to 15 October in Vilnius, the capital of Lithuania. The show has become one of Joma’s key events in this part of Europe and for the third consecutive year, the Spanish sports equipment brand has attended and presented their technical product collections in a stand measuring 120m2.
Joma’s objectives for Litexpo were to improve the brand image, increase visibility and presence of its products, attract new customers as well as retaining existing ones and to further increase and establish its business in the Baltic region.
During each of the three days of exhibiting, the five-strong Joma team were very busy, speaking to potential customers and meeting more than 25 key existing clients to discuss strengthening the Joma brand in this part of Europe.