Joma and RSC Anderlecht bet big on sustainability on 2020/2021 season collection

Joma and RSC Anderlecht bet big on sustainability on 2020/2021 season collection

RSC Anderlecht and its official technical sponsor launch the kits for next season with the novelty of a shirt made from recycled polyester.

The sports brand has launched a new line of sports equipment made of innovative fabrics and processes that can help to reduce plastic pollution and carbon emissions to the atmosphere.

Plastics, one of the main agents of biodiversity loss, are processed to become 100% recycled polyester yarn. This will in turn be transformed into more than 100 meters of sustainable fabric which will be used to develop and produce Joma’s new collection and RSC Anderlecht´s away kit 2020/2021.

Alberto López, Joma’s textile department managing director says: “The world is experiencing a deep environmental and climatic crisis and we are committed to playing our part in slowing it down. At Joma, we want to contribute to a circular future in which we produce as little waste as possible.”

The new high-performance fabric keeps breathability and comfort qualities, characteristic features of Joma garments. MICRO MESH SYSTEM technologies are applied, which give extra breathability by allowing air circulation from the outer side of the garment to its inner face. It provides quick drying so the athlete can feel comfortable during the whole exercise. FLATLOCK SEAMS are also applied, which provide comfort and avoid chafing.

The first kit keeps the club’s identifying purple and includes customised design details such as the skyline of the city of Anderlecht on the front of the shirt, the date of the club’s foundation embossed on the collar. The second shirt, made of recycled polyester, has a clean white design.

Joma Sponsors

Thanks to these sponsorships, Joma is present in every major football league in the world, in every international competition and in the World Cup. Today it has more than 300 professional teams around the world such as: RSC Anderlecht, TSG Hoffenheim, UC Sampdoria, Atalanta BC, ACF Swansea, Cruz Azul or Villarreal CF, and national soccer teams such as Honduras and Romania, among others.

The sports brand Joma also offers its image to other sports such as athletics, with the sponsorship of the Spanish Athletics Team, Morocco, Mexico, Moldova, Lithuania, Belarus, Slovenia, Serbia, Acerbaiyan and Romania, or in tennis, with Pablo Carreño, Marco Cecchinato, Marcel Granollers, Albert Ramos or Iván Dodig, among others.

In the past few years, the brand has diversified its sports categories including other sports such as rugby, sponsoring the Spanish team; handball, with the national team; and large organizations such as the Olympic Committees of Spain, Portugal, Guatemala, Bulgaria, Dominican Republic, Jordan, Moldova, Morocco and Malta.