This September we have known the statistics about the campaign of the new RCD Espanyol shirt. This information has been very positive to Sport Joma because, in just one week, the Spanish club has achieved to increase the shirt sales in a 12 % regarding to the last year, 2014.
But not only the shirt sales have obtained great results, also the marketing campaign promoted by Joma Sport has been a success. This campaign is centered around a video starred by three Spanish world champions in three minority sports, Javier Fernández (figure skate), Jennifer Pareja (water polo) y Lidia Valentín (weight-lifting). Joma Sports selected these athletes because they know very well how hard and gratifying is winning and to get success.
With a strategy focus in Social Media, the video and the campaign turned into a very important Spanish news in a few days and thanks to social networks (specially Facebook and Twitter ) and the comments of thousands of people became in trending topic with the hashtag #VisteComoLaMinoría with more than 4.700.000 of views.