How does Joma integrate sun protection technology into performance?

UV sun protection: Joma’s commitment for track and trail

Sun protection in sportswear has become a key factor for those who practice outdoor sports. In disciplines such as running or trail running, prolonged sun exposure is part of the natural environment, making it essential to rely on gear that adapts to these conditions without compromising performance.

In this context, Joma incorporates sun protection technology into its technical apparel, a solution integrated into its collections that allows athletes to train and compete under the sun while maintaining the core performance features of technical gear.

Sun exposure: a key factor in outdoor sports

Outdoor sports involve constant exposure to solar radiation, especially in environments such as the track or the mountains. This factor can directly affect the skin during effort, becoming a relevant variable in athletic performance.

In response, there is growing demand for sportswear with sun protection, capable of acting as a barrier against UV rays without affecting essential properties such as breathability, lightness, or comfort.

Athletic performance in real high-exposure conditions

To address this challenge, Joma integrates sun protection directly into the development of its garments, incorporating UV +30 and +50 protection levels that act against solar radiation without altering the fabric’s performance. This technology preserves key features such as breathability, elasticity, and lightweight feel, all essential for optimal performance.

Designed for high-exposure conditions, such as training sessions or competitions on sunny days, these garments integrate naturally into running and trail gear, providing protection without interfering with performance. Through this approach, Joma reinforces the role of apparel as an active part of performance, incorporating sun protection as a core component of technical equipment and developing products that respond both to the athlete’s physical demands and the environment in which they train and compete.