Real Sociedad announces its strategic partnership with Joma, which becomes the club’s official technical sponsor. The club and the brand will build their agreement on a solid, collaborative, and innovative relationship.
Real Sociedad and Joma Sport have sealed a major strategic partnership under which the international brand will become the club’s official technical sponsor from July. Both entities are embarking on an innovative and ambitious joint project that perfectly aligns with the values represented by both Real Sociedad and Joma.
For six decades, Joma has been a benchmark in sports equipment, accompanying many of the successes of Spanish sport. Competing head-to-head with major global companies, it has built its well-earned prestige on continuous learning, innovation, and cutting-edge technology, as well as on a close, natural, and humble way of working, and a deeply rooted culture of effort.
From July 1st, Real Sociedad and Joma will join forces and begin laying the foundations for a strong, collaborative, and innovative relationship, with a shared commitment to achieving excellence both on and off the pitch.
Statements from Jokin Aperribay
President Jokin Aperribay commented on the agreement: “For Real Sociedad, it is a great satisfaction to have reached this agreement with a prestigious brand that combines tradition and innovation. Real Sociedad is coming off a successful period that we are convinced will continue thanks to the support of brands like Joma. We strive for excellence, and Joma is an outstanding partner to help us achieve that goal.”
Statements from Alberto López, CEO of Joma
Alberto López, CEO of Joma Sport, stated: “At Joma, we continue working to offer the best product through constant technological evolution and a daily commitment to providing the best for those who give their all in their sport.”
“That is why we are delighted to collaborate with Real Sociedad and excited to support them in their journey in La Liga and European competitions. This partnership represents a key step for Joma Sport in football, and it is an honor to be the club’s official technical sponsor. Commitment to excellence and the ambition to offer the best are core values of Joma’s philosophy, which we share with Real Sociedad.”
About Joma Sport
Football has been part of Joma’s DNA since its origins. Its rapid evolution following its founding in 1965 by Fructuoso López was quickly reflected in this sport. In the 1980s, the brand made the leap into teamwear development, positioning itself at the forefront of technical innovation through the incorporation of high-performance fabrics.
During the 1990s, Joma once again set trends by leading the football footwear market and revolutionizing the sector with the introduction of “Color in Football,” breaking with traditional codes and leaving a lasting legacy that remains today. Currently, Joma continues to hold the largest market share in teamwear in Spain.
From then on, the brand began a process of steady expansion across major leagues and competitions, achieving significant success alongside its teams. Today, Joma is experiencing continuous growth, with more than 300 professional teams sponsored and a presence in the top competitions of world football, including the FIFA World Cup and the Big Five — the five major national leagues with the highest competitive level and international projection.
In addition, its leadership extends across all continents, with a presence in top divisions in Europe, the Americas, Asia, and Africa, as well as national teams such as Honduras and Romania.
A trajectory that reflects Joma’s evolution in football, focused on innovation, performance, and internationalization.
