On the occasion of the Movistar Madrid Half Marathon 2025, the brand is launching the special edition of its R-1000 shoe with CARBON PLATE technology.
Joma, a leading brand in footwear and sports equipment, is pleased to announce the launch of the official shoes for the Movistar Madrid Medio Maratón, one of Spain’s most important competitions that breaks participation records every year. This exclusive model, specifically designed for the prestigious event, incorporates the latest technology with a carbon plate that promises to maximize the efficiency and speed of the runners.
The R-1000 shoes, designed to provide the best experience for runners of all levels, incorporate the latest innovations in sports technology. It is a model with a carbon plate that optimizes running efficiency, superior energy return, and a smoother transition in each stride. It also features a high-energy return midsole and enhanced cushioning thanks to FLY REACTIVE technology.
With them, runners will cover a new, more monumental and central route on April 6. In fact, this year, a record-breaking 24,000 runners are expected to enjoy the most emblematic places in Madrid while completing the 21.097 kilometers wearing the exclusive R-1000 Movistar Madrid Half Marathon shoes.
New design with nods to the city of Madrid
The special footwear for the 2025 edition merges the official colors of the Movistar Madrid Medio Maratón with emblematic details of the city. On the elegant white upper, the silhouette of the iconic bear and the strawberry tree has been added, matching the official event t-shirt. The characteristic blue of the race has been incorporated into the midsole with the inscription “Madrid”. In addition, the sole is magenta to give it a touch of color and thus break with the traditional chromatics of the race.
Advanced technology to achieve maximum performance
Regarding the technical features, the high-end R-1000 sneakers have a more flexible and lower density plate, ideal for experienced runners looking to improve their performance without sacrificing comfort. Its less aggressive and more stable design makes it a perfect choice for training and competing. Along with FLY REACTIVE technology, they achieve superior reactivity while absorbing impacts.
As for the upper, it is made of technical mesh, very light and breathable. The VTS ventilation system regulates foot temperature and keeps it constant. On the other hand, the thermosealed adjustment system JOMA SPORTECH is located in strategic areas that need more support.
The sole is made of high-quality DURABILITY rubber with resistance to abrasion on asphalt.
Ultimately, Joma has created this special model so that runners feel the support and quality of our footwear at every step of the route, which this year goes through the most touristic part of the Spanish capital.