The new shirt for The Canaries, created by Joma, keeps the club’s traditional colours and introduces a modern, dynamic design.
Norwich City FC now has its new home kit for the 2026/27 season, created by Joma. The shirt keeps the club’s defining yellow and green colours, reinterpreting them through a more contemporary graphic approach integrated into the fabric as an abstract, visual sublimated design.
The yellow base dominates the garment and reinforces the recognisable identity of The Canaries, while green appears in contrast on the sleeves, shoulders, collar and other details. This combination preserves the link with Norwich City FC’s tradition, while introducing a more contemporary look designed to add personality without moving away from the club’s historic essence.
The key distinctive element is the sublimated design applied to the shirt. Its abstract shape creates a subtle and elegant sense of depth and dynamism. This new feature results in a kit that remains true to Norwich City FC’s identity, while giving it a renewed image for the coming season.
Technology applied to top-level football
Joma has also applied textile engineering to the Norwich City FC 2026/27 home kit. The innovation that has brought the brand such prestige is designed to meet the demands of modern football. That is why Joma has used materials and technologies developed to support performance in competition.
- Made from 100% recycled polyester fabric, obtained from PET plastic bottles, a lightweight, resistant and high-quality material that combines sporting performance with a commitment to more sustainable production. This material helps reduce CO₂ emissions into the atmosphere by 75% compared with traditional fabrics.
- MICRO-MESH SYSTEM technology, strategically placed in the areas of greatest perspiration to ensure efficient moisture control.
- Embroidered Norwich City FC crest for an elegant finish.
- Resistant and comfortable seams, providing greater durability without compromising freedom of movement.
- Ribbed finishes on the collar and cuffs provide a comfortable fit and help the kit adapt better to the player’s body.
