Spanish brand Joma will become the new official technical sponsor of ACF Fiorentina and will unveil the new kit at an event in Florence on 6 and 7 July.
Joma and ACF Fiorentina are crossing paths once again. From the 2026/27 season, the brand will become the official technical sponsor of the Italian club, renewing a collaboration that has already formed part of the recent history of both organisations.
For six decades, Joma has been a benchmark in sports equipment, supporting its sponsored clubs through their achievements and building its reputation on continuous learning, forward thinking and new technologies. Throughout its history, the Spanish company has worked to establish itself in international sport and, with this agreement, takes another step in its growth strategy. A clear commitment to projects that combine sporting identity, local roots and global reach.
A key return in Joma’s international expansion
Joma’s return to Fiorentina comes at a crucial moment in the company’s international expansion. With six decades of experience in sports equipment, the Spanish brand continues to focus on technical product development and agreements that bring the brand closer to clubs, supporters and top-level competitions.
Italy plays a particularly important role in this evolution, as a strategic market for Joma. The return to Fiorentina connects the brand with one of the most traditional clubs in Italian football and with a city where sport, culture and art naturally coexist. For this reason, the agreement represents an opportunity to continue building the brand in a key sector.
New kit presentation in Florence
The agreement will be officially presented at an event taking place on 6 and 7 July at the Hotel St. Regis in Florence, with access from Via Montebello. The event, organised by Joma and ACF Fiorentina under the concept “Anche l’arte si indossa” — “Art can also be worn” — will be free to attend and open to the public from 12:00 to 18:00. The new Fiorentina shirt, which the team will wear next season, will be unveiled exclusively during the event.
Statements on the agreement
Marina López, CEO of Joma Sport, said: “At Joma, we continue to work to offer the best product, with constant technological evolution and a daily commitment to providing the best for those who give everything in their sport.”
“That is why we are delighted to collaborate with Fiorentina and excited to accompany them on their journey in both Serie A and European competitions. This partnership represents a fundamental step for Joma Sport in football, and it is an honour to once again become the club’s official technical sponsor. The commitment to excellence and the ambition to offer the very best are fundamental characteristics of Joma’s philosophy, which we share with Fiorentina.”
Alessandro Ferrari, General Manager of ACF Fiorentina, said: “It is a pleasure to welcome Joma back to the Fiorentina family. As a club, we know and share the values of our partner: quality, innovation, passion and a constant pursuit of improvement.
This new journey stems from a shared desire to build a solid and lasting partnership, capable of supporting Fiorentina’s growth. We are convinced that Joma will be able to interpret our identity, our history and the strong bond that unites us with the city of Florence and its cultural heritage in the best possible way.”
