Joma’s exhibition stand welcomed athletes, running enthusiasts and industry professionals throughout The National Running Show Birmingham, where visitors were able to discover the brand’s new technical product offering for 2026.
Joma has successfully concluded its participation in The National Running Show Birmingham, marking the first time the Spanish brand has attended a national running exhibition in the United Kingdom. This debut represents a key milestone in Joma’s expansion strategy within the British market and has strengthened its positioning within one of the most active running communities in Europe.
The event, held from 31 January to 1 February, saw Joma’s stand stand out among its competitors, attracting a high volume of visitors including recreational runners, elite athletes, clubs and industry professionals. This strong attendance generated significant interest and visibility for the brand, allowing thousands of attendees to experience first-hand Joma’s technical expertise and its commitment to innovation and high performance.
Presentation of the new products for 2026
One of the main highlights of the event was the presentation of Joma’s latest high-end product innovations, spanning running footwear, technical apparel and training equipment. Visitors had the opportunity to discover and test the brand’s most advanced models, designed to deliver maximum performance in both training and competition.
Visit from two elite team athletes
Another key moment of the show was the presence of elite athletes Josh Faulds and Weynay Ghebresilasie, which added further value to the activation and attracted a large number of attendees. Both athletes explained the key features of the products, shared their personal experience using them, interacted with visitors and helped project Joma’s image within the professional and competitive international running environment.
Overall, Joma’s presence at The National Running Show Birmingham reflects its long-term commitment to the British market, where the brand will continue to take further strategic steps. The next milestone will be the European Athletics Indoor Championships, also held in Birmingham, where Joma will be a sponsor through European Athletics.