The brand debuts as a sponsor of the event thanks to its collaboration with European Athletics, as well as being represented by its national federations.
The European Athletics Indoor Championships kick off, and for the first time, Joma will be the official sponsor of the event. The brand continues to strengthen its presence in European athletics through this sponsorship and the federations that are part of the #JomaTeam and will compete in Apeldoorn (Netherlands) between March 6 and 9.
On one hand, as the official sponsor of the European Athletics Indoor Championships, its prominence will be particularly relevant. Joma will provide the uniforms for volunteers, referees, and other technical staff, as well as set up a large commercial stand. Thanks to the collaboration with European Athletics, which organises the event, Joma has become the first sports brand to establish a long-term alliance with the European Athletics Federation, consolidating its influence in the main competitions on the continent.
On the other hand, it will also be represented through its national teams: Spain, Italy, the Czech Republic, Slovenia, Serbia, Romania, and Croatia, which it officially equips. Throughout its history, Joma has maintained a strong commitment to international athletics, supporting some of the most competitive teams in Europe. For example, its collaboration with the Real Federación Española de Atletismo has already lasted for over 14 years. FIDAL also stands out, the current European champion after reaching the top of the podium in Rome in 2024, among others.
UK Athletics Partnerships
In addition to its continental sponsorships, Joma has established significant partnerships within the United Kingdom’s athletics community. The brand proudly serves as the official kit supplier for Welsh Athletics and Scottish Athletics, further demonstrating its commitment to supporting athletics at all levels across Europe. These partnerships have allowed Joma to provide high-quality performance wear to athletes representing Wales and Scotland in various international competitions, including the European Athletics Indoor Championships.
Apeldoorn as an opportunity to showcase the quality of the Joma product
The kits that Joma provides to its federations are characterized by having excellent quality and cutting-edge technology. All the #JomaTeam of the European Indoor Athletics Championships will enjoy light and stretchy fabrics accompanied by technologies such as Micro-Mesh System, which helps to wick away sweat; or Flatlock and laser-cut finishes, which limit chafing. The goal has always been to offer comfort and maximize athletes’ performance.
In short, with its dual role as sponsor of the event and supplier of kits for several national teams, Joma reaffirms its commitment to European athletics and its commitment to growth and sporting excellence in every competition.