This partnership strengthens Joma’s presence in Spanish athletics and its commitment to sports innovation in sprint events.
Joma takes another decisive step in its support of elite athletics and its strategy to establish itself in sprint disciplines with the sponsorship of Spanish athlete Daniela Fra. For the brand, this signing represents a key opportunity to reinforce its image in this discipline by supporting national talent while gaining international visibility.
Specializing in the 400-meter hurdles and relay events, Daniela Fra has built a career that includes multiple national titles, international medals, and Spanish records, making her a leading figure in women’s athletics.
This year, the athlete won gold in the 4x400m relay at the World Athletics Relays, has been a three-time national champion in the 400m hurdles, and medaled at the 2024 Ibero-American Championships. She also holds the second-best Spanish time in her event and will compete at the upcoming World Athletics Championships in Tokyo, representing Joma with the goal of achieving new milestones together.
Daniela Fra to compete in the high-performance R-1100 Spikes
Daniela Fra will compete in the R-1100 spikes shoes, designed for mixed-speed events up to 400 meters on the track and hurdles. With an ultralight structure and reactive technology, the shoes provide top-level performance for athletes with refined running technique.
- Internal carbon plate (CARBON PLATE) to improve efficiency and propulsion.
- LIGHT REACTIVE, a midsole system with injected Pebax for maximum responsiveness.
- VTS perforations for optimal ventilation.
- JOMA SPORTECH heat-sealed system that reinforces the structure without adding weight.
All of these features combine in an ultralight shoe that delivers extra explosiveness, traction, and technique on the track.
