Joma, one of Europe’s leading sportswear brands, has been announced as the exclusive sportswear partner for UKRunChat’s flagship running events in Shrewsbury, marking the beginning of a new long-term partnership.
The collaboration will see Joma supply official event sportswear across four annual races in the Shrewsbury series, including:
- The Wace Morgan Shrewsbury 5k & 10k
- The Pareto FM Shrewsbury Half Marathon & Metric Half Marathon
As part of the agreement, Joma will design and provide bespoke finisher t-shirts for all participants, alongside exclusive offers for entrants. The partnership will create a cohesive and recognisable visual identity across race day, enhancing the overall event experience for runners and volunteers alike.
Founded in 1965, Joma is a globally recognised sportswear brand supplying athletes, clubs and events in more than 120 countries worldwide. With extensive experience in athletics and endurance sport, the brand is a natural fit for UKRunChat’s growing portfolio of mass-participation events.
UKRunChat continues to maintain one of the UK’s most engaged digital running communities, with a substantial presence across social media, its podcast, newsletters and website. The partnership will be supported by year-round digital promotion, including product launches, race-day content, competitions and ongoing brand visibility across UKRunChat’s platforms.
Statements on the agreement
Joe Williams, Founder and Director of UKRunChat, said:
“We’re really pleased to be partnering with Joma as our exclusive sportswear partner across our Shrewsbury events. The level of support they’re providing will significantly enhance the experience for runners and volunteers alike.
Just as importantly, Joma understands the value of our digital reach and the role UKRunChat plays in connecting and supporting runners year-round, not just on race day. This feels like a genuinely collaborative partnership and one we’re excited to grow over the coming seasons.”
The partnership reflects a shared commitment to delivering high-quality events, strong brand visibility and an inclusive, positive experience for runners of all abilities.
Simon Macdonald, Race Director, added:
“Working with such a prestigious brand as Joma is a real honour. It’s a partnership built on shared values around performance, community and ambition, and we’re genuinely excited to work together as we bring this new event to life.
We’re incredibly proud to be launching our Shrewsbury 5K as part of the partnership and growing event series. Shrewsbury is a fantastic setting for a fast, accessible race, and this event reflects our commitment to delivering high-quality experiences for runners of all abilities.”