Joma Sport travels one year again to Munich (Germany), to go to ISPO, the most important Sport Trade Show of Europe. Expectations for this year are to outdo the success of last edition, since for Joma, 2015 was one of the best editions and during last year the company has increased sales in Europe.
The main objective will be to show the news and the products, line of clothing, Teamwear 2016, and footwear, Fall Winter 2016 Shoe Collection.
The Trade Show is a great opportunity to know new customers and a meeting point with customers to all European countries. They use ISPO to know the news of JOMA. The Direction of European Sales is here as well as directors of Italian, England and Germany Subsidiaries.
Joma’s History in ISPO:
Joma was the first Spanish Sport Brand to show in ISPO, on 1983. Its participation was the first step to start the international growth. ISPO is much more for this company, since thanks to this fair, JOMA was able to open its first filial in Germany. This was the starting point of the international company Joma Sport, which is currently present in more than 100 countries throughout the world. That decision was fundamental to Joma sport being where it is today, the leading Spanish sports brand and in the top ten in the world-ranking.