Joma revolutionizes the designs of its athletics kits for the Games
The leading Spanish brand in innovation and development of sports equipment has set a new standard in its athletics designs. In Paris, the athletics calendar, starting tomorrow on August 1, will be the ideal event to promote and showcase the new uniforms.
Joma, in its continuous commitment to excellence in quality and creativity, has incorporated unique and distinctive elements in each kit, reflecting the identity of the countries it dresses: Spain, the Czech Republic, Italy, Slovenia, Serbia, Croatia, Morocco, Romania, Tunisia, North Macedonia, Azerbaijan, Georgia, and Moldova. Each collection not only meets the highest standards of quality and performance but also celebrates cultural diversity and the sporting spirit.
Customized and Representative Motifs
Each design has been carefully crafted to include motifs that represent the colors and characteristic symbols of each nation portrayed on vibrant designs in high-performance fabrics. From patterns inspired by culture, such as details evoking Islamic art in Morocco’s gear; color combinations that reinvent the national flag, as in Spain; abstract motifs in honor of the foundations of athletics, like Italy; to drawings that add energy and a sense of speed as in the case of Romania, Slovenia, or Croatia.
In short, Joma has managed to create a uniformity that not only stands out in competition but also tells a story and aims to promote a sense of pride and belonging.
Commitment to performance and technology
In addition to their visual appeal, Joma’s athletics kits are made with high-tech materials that guarantee maximum performance, comfort, breathability, and freedom of movement.
The materials used adhere to the high quality standards that have positioned the Spanish brand at the top of the sports retail industry. For example, systems like MICRO-MESH SYSTEM and laser-cutting help properly evacuate sweat and regulate athletes’ body temperature. Additionally, finishes with FLATLOCK flat seams, heat-sealed seams, and laser–cutting optimize comfort, preventing skin irritation.