The Spanish brand Joma dazzled at the World Padel Summit in Barcelona with its stand, new technical collections, and an exclusive campaign with Vero Virseda.
Joma has returned to the Padel World Summit 2025 for the second consecutive year with the aim of making a mark at the event and among all the enthusiasts of this growing sport. The brand’s set of actions in Barcelona, the world capital of padel this week, has allowed it to stand out among the major global players in the industry. Its spectacular stand and parallel event to present the special edition of Vero Virseda have been well received by attendees and the specialized press.
The Padel World Summit 2025, held from May 27 to 29 at the Gran Via venue of Fira de Barcelona, is one of the largest international padel events, key for internationalization, commercial expansion, and technological innovation in this discipline. As one of the 16 Event Partners, Joma has been part of the Expo with the installation of a large commercial stand. There, it has showcased the novelties of its Fall-Winter 2025 collection of technical footwear, as well as the textile lines for Racket Sports: Challenge, Tournament, and Smash. As usual, the focus has been on cutting-edge technology and high-quality materials that characterize the product of the Spanish brand.
The brand showcases in a real experience the campaign of Vero Virseda
However, the highlight and the great novelty of Joma’s presence at the Padel World Summit 2025 was the presentation event of Vero Virseda’s campaign, one of the most prominent players on the professional circuit. Set on a large padel court as the main stage, Joma showed to more than 20 national and international media how the live product production process is. Journalists were able to see firsthand each part of the process through the eyes of professional player David Fernández and the brand’s design and development team.
During the event, David Fernández was in charge of revealing the special edition composed of the Slam shoe, the Hyper racket, and its respective bag, as well as providing a technical review of the product for the public to understand its innovations and benefits. Later on, the three phases of the campaign were showcased: design, laboratory testing, and on-court performance, with the collaboration of Joma technicians. This branded content action consolidated its position as one of the most committed brands to the present and future of padel at an international level.
In conclusion, the World Padel Summit 2025 edition comes to a close leaving a strong Joma mark. This year, more than 6,000 attendees and 150 exhibiting firms from around the world attended. But in such a competitive environment, Joma managed to stand out strongly, projecting its global vision, brand identity, and firm commitment to technological innovation in padel.