Brotherhood, respect, and shared passion for football under the sponsorship of the same brand have been the protagonists of Joma’s action.
Last night, for the first time, two Joma teams faced each other in a European competition: the Europa League. The derby between RSC Anderlecht and TSG Hoffenheim represents something beyond competition on the field, as this match symbolizes the union of two clubs that share the fundamental values of sports and the brand: effort, respect, and teamwork.
Joma, a leading brand in the world of football, has equipped both teams for years, supporting their growth and promoting the principles that have led them to the elite of European football. In this clash, rivalry was framed in sportsmanship and commitment to fair play, values that both the sponsor and the clubs defend.
A unique t-shirt that brings together the two teams
On the occasion of the match, several joint actions were launched. On one hand, Joma prepared a unique and special t-shirt for the occasion. This exclusive garment is the result of a composition between half of the RSC Anderlecht’s kit and half of TSG Hoffenheim’s, two parts joined by a seam that symbolizes the union between the teams under the same brand and the same values. On each side, the shields of the #JomaTeam appear with the famous J as the centre of the collaboration.
On the other hand, a video was released on social media in which players from both teams were seen preparing for the match. In the images, a message of unity and sportsmanship is reflected. This action seeks to emphasize that, beyond competition, football is a bond that transcends colours and rivalries.
In an era where football is increasingly marked by commercial factors, this Joma derby in the Europa League has been a reminder that sport remains, above all, a celebration of dedication and competitive spirit with mutual respect.