On the occasion of the 20 km of Paris 2024, the brand launches the special edition of its R-1000 sneaker with CARBON PLATE technology. The design in homage to athletics and the Olympic year is bathed in the colors of the country’s flag.
Joma, a leading brand in footwear and sports equipment, is pleased to announce the launch of the official sneakers for the 20K of Paris, one of the most prestigious races on the international calendar. The R-1000 model, specially designed for this competition, stands out for its carbon plate and maximum reactivity, offering exceptional performance for runners looking to push their limits.
The sneakers have been carefully designed to reflect the pride and sporting tradition of France. The colors blue, white, and red represent the country’s flag, accompanied by golden details that imitate the aesthetics of an athletics track and pay tribute to the Olympic year held in the French capital. The result is an elegant and powerful model, full of symbolism so that the path to the finish line is unforgettable.
In fact, during the 46th edition of the 20K of Paris, participants will pass through the most emblematic places of the French capital along the route. And they will do so with the new exclusive sneaker on October 13, 2024. The route, at the foot of the Eiffel Tower, once again merges culture and sport.
Advanced technology to achieve maximum performance
The high-end R-1000 20k Paris shoe features a more flexible and lower density plate, ideal for experienced runners looking to improve their performance without sacrificing comfort. Its less aggressive and more stable design makes it a perfect choice for training and competing.
More specifically, the CARBON PLATE carbon fiber plate has a less “aggressive” curvature, and together with the FLY REACTIVE technology of the midsole, and its 7 mm drop, they achieve superior reactivity, while absorbing impacts.
As for the upper, it is made of technical mesh, very light and breathable. The VTS ventilation system regulates the foot temperature to keep it constant even in the most extreme moments. On the other hand, the thermosealed adjustment system JOMA SPORTECH is located in those areas where more support is needed. Together with the ergonomic collar, they provide a comfortable fit.
Finally, the sole is made of high-quality DURABILITY rubber with abrasion resistance on asphalt. It has been placed in the parts that have the most contact with the ground to keep its lightness intact; they only weigh 240 grams.