Joma becomes the Official Footwear Supplier of the Carvana PPA Tour and will enjoy extensive visibility throughout the tournament.
Joma continues to strengthen its presence in international pickleball after reaching an agreement with the Carvana PPA Tour, the leading professional circuit for the sport in the United States. Through this partnership, the Spanish brand becomes the Official Footwear Supplier of the tour, bringing its technology and expertise in high-performance sports equipment.
This agreement represents another step in Joma’s expansion strategy within pickleball, one of the fastest-growing sports in recent years. From now on, the brand will enjoy significant visibility throughout the circuit’s tournaments, further strengthening its position in the North American market.
A key partnership in pickleball
Founded in 2019, the PPA Tour has rapidly grown to become the leading professional pickleball circuit, hosting tournaments at some of the world’s top sports venues. This agreement reflects the shared commitment of both organizations to meet the growing demand for pickleball equipment featuring cutting-edge technology.
“We are delighted to partner with Joma Sport as our Official Footwear Partner,” said Connor Pardoe, Founder and CEO of the Carvana PPA Tour. “The Carvana PPA Tour represents the highest level of professional pickleball, and Joma Sport’s commitment further demonstrates the strength and potential of pickleball within the global sports landscape.”
“At Joma, we continue working to deliver the best products, with constant technological evolution and a daily commitment to providing the best for those who give their all in their sport,” said Marina López, CEO of Joma Sport S.A. “That is why we are delighted to collaborate with the PPA and very excited to support them by providing the official footwear. This partnership represents a key step for Joma Sport in pickleball, and we are proud to be the event’s official supplier. Our commitment to excellence and ambition to always deliver the very best are fundamental pillars of Joma’s philosophy—values that we share with the PPA.”
With the shared goal of driving the global growth of pickleball, the PPA Tour and Joma are working together to meet the needs of both professional and amateur players by providing high-performance footwear designed for competition.
Joma’s commitment to pickleball
In recent years, Joma has expanded its presence in racket sports by incorporating pickleball into its international growth strategy.
The brand already works with professional players such as Jesús Campos, Spain’s number one, and sponsors international teams like Texas Ranchers. In addition, it actively participates in some of the sport’s most important competitions.
These include:
The MAPFRE Spanish Pickleball Championship, organized by the Royal Spanish Tennis Federation
The Spain Reballution Cup, the largest outdoor pickleball tournament in Europe
The Pickle Pro Tour, where Joma is the official footwear supplier for the second consecutive year
With a presence in more than 140 countries and eight international subsidiaries, Joma continues to consolidate its position as one of the Spanish sports brands with the greatest global projection.
The brand’s entry into pickleball represents a long-term strategic commitment to one of the fastest-growing sports in the international sports landscape, reinforcing Joma’s position as a dynamic, innovative brand committed to the development of sport.
