This landmark debut represents Joma’s first presence at a national consumer running exhibition in the UK, bringing the brand face-to-face with thousands of runners, athletes, clubs, coaches and industry professionals. Known globally for its innovation, technical performance footwear, and elite-level sports apparel, Joma’s presence signals a major step forward in strengthening its footprint within the UK running community.
Joma will have a stand at The National Running Show Birmingham
Visitors to the Joma stand will be able to explore the brand’s latest performance running footwear, technical apparel collections, and training gear, designed to meet the needs of runners at every level – from beginners and recreational runners to competitive athletes and endurance specialists.
In addition, the stand will feature a dedicated showcase of Joma footwear and textile ranges, giving visitors hands-on access to the brand’s core performance products, alongside an athlete sponsorship presence with elite athletes Josh Faulds and Weynay Ghebresilasie, who will represent the brand throughout the exhibition.
With a strong heritage in elite sport and a growing international presence, Joma has built a reputation for combining cutting-edge performance technology with accessibility and value. Its debut at The National Running Show marks the starting point of a major strategic growth phase for Joma Running in the UK market.
This appearance forms the first milestone in a wider UK running expansion programme, which will continue with presence at the London Marathon exhibition, creating the competition kit for Wales and Scotland at the Commonwealth Games, and culminating in Joma’s role as sponsor of the European Athletics Indoor Championships, also hosted in Birmingham. Together, these activations represent a clear long-term commitment to investing in British athletics, elite performance pathways, and grassroots running communities across the UK.
