The Spanish brand is making a strong entry into this growing sport, focusing on top-quality products, sponsoring events and key athletes, with a solid future projection. The arrival in the European market is preceded by the good acceptance of the product in the United States, where Joma already sponsors a team in the Major League Pickleball (MLP).
Joma once again demonstrates being at the forefront of sports with its entry into a new sport: pickleball. The brand, known for its 50 years of ample experience, seeks to further diversify by launching this powerful strategic move into pickleball, a sport that has experienced exponential growth worldwide.
This strategy is supported by sponsorship, where Joma already has professional athletes such as Jesús Campos, Spain’s no. 1, and prestigious international teams like the Texas Ranchers, and also being the official sponsor of the MAPFRE Spain Pickleball Championship, with its debut kick off on September 28th.
New pickleball line now on sale
Joma’s pickleball collection includes top-performance sneakers and accessories designed to meet the needs of high-level players. The products stand out for incorporating the most advanced technologies, key for performance on the court.
Specialized footwear: Picklet sneakers.
Picklet model offers the best in stability, traction, support, and comfort, four essential advantages in pickleball footwear. Structures like ROTATION are located on the sole streamlining movement speeds, especially on turns and lateral displacements. Also features a STABILIS piece preventing twists and potential injuries, providing solid lateral support. Also includes additional reinforcements in areas of higher friction that, without affecting the flexibility of the footwear and protecting those parts most exposed to rubbing.
Valkiria 2.0 and Odin 1.0 paddles.
Two different models covering both the professional and intermediate levels. The carbon 3k Valkiria combines the additional strength of a power paddle with the reliable feel of a control paddle, perfect for those looking for an optimal balance between strength and weight. On the other hand, the Odin has a durable carbon surface with a large sweet spot and a lightweight design, essential aspects for a comfortable start.
In short, with the entry into pickleball, Joma strengthens its position as one of the most dynamic and versatile global sports brands. This launch not only represents the diversification of its product range, but also a long-term commitment to one of the fastest-growing sports in recent years.
Although it started in the USA in the 1960s, its popularity in Europe is more recent and picking up since 2010. Countries like Spain, France, Italy, the United Kingdom, and Germany have led its adoption, driven by the sport’s accessibility and appeal to players of all ages. Currently, there are already professional tournaments and championships, specialized facilities, national federations, and increasing media visibility.
In Latin America, its introduction has mainly occurred in countries such as Argentina, Brazil, and Chile, with Mexico at the forefront, where events have already been organized.