Joma strengthens its international presence in athletics with an agreement with the Hungarian Athletics Federation

Joma strengthens its international presence in athletics with an agreement with the Hungarian Athletics Federation

Joma becomes official kit supplier of the Hungarian national athletics team

Joma continues to consolidate its position as a leading brand in high-performance athletics and running with a new international agreement. The Spanish sportswear brand has signed a cooperation agreement with the Hungarian Athletics Federation (MASZ), under which Joma will supply the official kit of the Hungarian national athletics team.

This partnership reinforces Joma’s international presence in elite athletics and its commitment to the development of the sport through high-performance technical equipment.

A strategic agreement to drive international athletics

The alliance between Joma and the Hungarian Athletics Federation brings together two organisations in constant growth that share a common vision based on quality, innovation and sporting excellence. For MASZ, partnering with a brand like Joma ensures the highest technical standards and strong support for elite athletes.

Through this agreement, Hungarian national team athletes will be equipped with modern, reliable and performance-driven apparel, designed to meet the demands of professional athletics in both competition and training.

Statements from Miklós Gyulai, President of the Hungarian Athletics Federation

Miklós Gyulai highlighted the positive impact of the collaboration:

“We are delighted to begin a long-term partnership with Joma. Two organisations come together that have followed a dynamic growth path in recent years and share the same core values: quality, innovation and dedication to athletes. We are confident that this cooperation will not only raise our national team’s equipment to a new level, but will also have a positive impact on Hungarian athletics as a whole.”

Statements from Marina López, Marketing Director and CEO of Joma Sport

Marina López commented:

“We are very excited to announce this sponsorship agreement with the Hungarian Athletics Federation, a partnership that strengthens Joma’s commitment to athletics at an international level. We share the core values of athletics—effort, self-improvement and dedication—and this agreement allows us to support Hungarian athletes while contributing to the development of athletics in Hungary.”

Joma Sport, a global benchmark in athletics and sportswear

Joma Sport is a Spanish company specialised in the design, manufacture and distribution of sports equipment and is the leading Spanish sports brand worldwide by sales volume, ranking among the top ten global sports brands. Founded in 1965 by Fructuoso López, Joma is present in more than 140 countries and operates international subsidiaries in the United States, Italy, China, the United Kingdom, Germany, Mexico, Panama and Brazil.

Joma is active across all traditional sports disciplines and plays a key role at the Olympic Games. At the Paris 2024 Olympic Games, the brand equipped 15% of participating athletes, as well as 9 Olympic committees and more than 20 national federations, setting a record that reinforces its leadership in the international sports market.

In recent years, Joma has strengthened its presence in athletics by sponsoring professional runners and race walkers, as well as major international marathons such as Paris, Rome, Madrid, Ibiza and Florence. In addition, the #JomaTeam includes prestigious federations from Spain, Italy, the Czech Republic, Scotland, Ireland, Slovenia and Mexico, alongside numerous individual athletes competing at the highest level of international athletics.